Tools to Support Effective Site Builds to Drive Customer Engagement
Site Best Practices
Learn how to build effective PDPs (Product Detail Page), tips to write feature details, merchandising your products, and much more. It's an essential start to your online success.
The Digital Center of Excellence (COE) and User Experience (UX) teams have collaborated to build a tool to help you quickly evaluate your digital retail readiness.
Simplify your online setup — download formatted product data files designed for quick import and seamless PDP creation. Instructions can be found in the guide below or the first tab of the import file. Access the import files below.
Access these packages to download the PDP images per sub-brand. Please note that the data import sheets above provide the best option to set up your PDP pages and include these images.
Simplify your online setup — download formatted product data files designed for quick import and seamless PDP creation. Instructions can be found in the guide below or the first tab of the import file. Access the import files below.
Access these packages to download the PDP images per sub-brand. Please note that the data import sheets above provide the best option to set up your PDP pages and include these images.
Reviews and ratings are table stakes for the shopper:
88% of shoppers believe reviews are “very important”
93% of online purchases are influenced by reviews
45% of in-store shoppers read reviews before purchasing
How Many Do I Need?
100% of reviews with a 4-star or higher rating can drive a +45% conversion lift. 25% of customers won’t consider a product credible until it has 10-15 reviews.
