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E-commerce Overview
Download our detailed recommendations of best practices and proven treatments to deploy your Ecommerce site.
Tools to Support Effective Site Builds
Site Best Practices
Learn how to build effective PDPs (Product Detail Page), tips to write feature details, merchandising your products, and much more. It's an essential start to your online success.
Checklist
Download our Ecommerce checklist and take your first step to elevate your site to Best-in-Class status and drive overall business growth.
Retailer Scorecard
The Digital Center of Excellence (COE) and User Experience (UX) teams have collaborated to build a tool to help you quickly evaluate your digital retail readiness.
AI-Powered PDP Optimization
Web Ignite
Analyze your product pages and receive personalized recommendations to improve content quality, shopper engagement, and conversion readiness.
Website Product Data
Simplify your online setup — download formatted product data files designed for quick import and seamless PDP creation. Instructions can be found in the guide below or the first tab of the import file. Access the import files below.
Website Product Data
Simplify your online setup — download formatted product data files designed for quick import and seamless PDP creation. Instructions can be found in the guide below or the first tab of the import file. Access the import files below.
Ecomm Product Image Packages
Access these packages to download the PDP images per sub-brand. Please note that the data import sheets above provide the best option to set up your PDP pages and include these images.
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Ecomm Product Image Packages
Access these packages to download the PDP images per sub-brand. Please note that the data import sheets above provide the best option to set up your PDP pages and include these images.
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Preparing for the AI Search Era
AI is transforming how people discover and decide what to purchase. Download our full overview, or the one pager below.
Review Syndication
Reviews and ratings are table stakes for the shopper:
88% of shoppers believe reviews are “very important”
93% of online purchases are influenced by reviews
45% of in-store shoppers read reviews before purchasing
How Many Do I Need?
100% of reviews with a 4-star or higher rating can drive a +45% conversion lift. 25% of customers won’t consider a product credible until it has 10-15 reviews.